Privacy policy
Privacy Policy
This Privacy Policy explains how Miikoa collects, uses, shares, and safeguards your personal information when you visit our website www.miikoa.com, make a purchase, sign up for marketing communications, or interact with us online or offline. This includes how we handle information related to mobile SMS marketing and location tracking.
By using our website and services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect the following types of personal information:
- Contact Information: Your name, email address, phone number, and shipping address.
- Account Details: If you create an account, we collect your login credentials.
- Payment Information: Billing address and payment method (note: all payment data is processed securely via third-party providers such as Shopify Payments, PayPal, or Apple Pay).
- Browsing Behaviour: Information collected via cookies and similar technologies (e.g., pages viewed, time spent on site, cart items, IP address).
- SMS Marketing Data: Your mobile phone number and SMS consent preferences when you opt in to receive text messages.
- Location Data: If you allow it, we may collect your approximate location through your browser or device.
2. How We Use Your Information
We use your information to:
- Process orders and manage deliveries
- Communicate with you about your purchases and returns
- Provide customer support
- Improve your shopping experience and personalise content
- Send promotional emails and SMS messages (where you've opted in)
- Monitor site usage and analyse traffic trends
- Prevent fraud and ensure site security
3. SMS Marketing & Abandoned Basket Reminders
If you provide your mobile number and opt in, you may receive SMS messages from Miikoa related to:
- Order confirmations, delivery updates, and customer service communications
- Promotional offers, early access to sales, or new product launches
- Abandoned basket reminders
We may use cookies or website plugins to determine when you have added items to your shopping basket and left without completing your purchase.
Example:
"Miikoa's website uses cookies to help keep track of items you put into your shopping basket, including when you have abandoned your basket. This information is used to determine when to send cart reminder messages via SMS."
You may opt out of promotional SMS messages at any time by replying STOP to any message, or by contacting us at support@miikoa.com. Message and data rates may apply.
4. Cookies & Tracking Technologies
We use cookies, pixels, and other tracking tools to improve your experience on our website. These may be used to:
- Remember what you've placed in your basket
- Save your preferences for future visits
- Analyse site traffic and visitor behaviour
- Facilitate SMS marketing and retargeting ads on platforms like Instagram, Facebook, and TikTok
You can manage or disable cookies in your browser settings.
5. Third-Party Sharing & Services
We share data only when necessary to operate our business effectively and securely. We may share your information with trusted partners such as:
- Payment processors (e.g., PayPal, Shopify)
- Marketing platforms (e.g., Klaviyo, Meta Ads)
- Delivery providers (e.g., Royal Mail, Evri)
- Analytics tools (e.g., Google Analytics)
We do not sell your personal data to third parties.
Example:
"The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties."
6. Location Tracking & Location-Based Services
If you allow location access on your device or browser, we may collect and use this data to:
- Offer location-specific services (e.g., currency, shipping availability)
- Provide personalised promotions or experiences
- Detect and prevent fraudulent activity
Location data is never collected without your permission and can be disabled at any time in your device settings.
7. International Data Transfers
As a UK-based company, your data may be processed in other countries where our service providers operate, including the EU and the United States. We ensure all international data transfers comply with UK GDPR and relevant data protection standards.
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request corrections to inaccurate data
- Request deletion of your data (where applicable)
- Withdraw consent for marketing communications at any time
- Complain to the Information Commissioner's Office (ICO) if you believe your rights have been violated
To exercise your rights, contact us at: support@miikoa.com
9. Data Security
We take reasonable measures to protect your data, including:
- SSL encryption
- Secure checkout and payment gateways
- Limited access to personal data by authorised personnel only
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted here with the updated effective date. Your continued use of our website and services implies acceptance of the revised policy.
11. Contact Us
For any questions about this policy or how we handle your data, contact:
MIIKOA
Email: support@miikoa.com